Anxiety-Free Marketing

We question the current Marketing Paradigm & learn how to market our business with confidence

Watch this short video that describes what I think might be happening for you...  

It's what happened for me. 

Then join me to for the

Anxiety-Free Marketing for the Conscious Entrepreneur  

A different kind of marketing program 

Enrollment is closed. Get Wait Listed for the Fall 2019 Program

Here's What You Will Get from Anxiety-Free Marketing

A New Marketing Paradigm

You will release the old and make space for a new way of marketing, a way that feels good to you. You are part of a revolution, The Gentle Business Revolution.

Anxiety-Free Marketing

Reduced Anxiety

When you are marketing from within it is easy to promote your offering authentically and communicate with integrity, kindness and true care. 

Anxiety-Free Marketing


Inspirig, supportive, caring and non-judgmental - these are just a few of the incredible aspects of the Anxiety-Free Marketing community.

Anxiety-Free Marketing

Clarity in Who You Are  

The program will help you gain clarity in who you are and what you stand for and share this newly gained confidence in all your business communications. 

Anxiety-Free Marketing

Get results and enjoy the process

Not only will you start to enjoy the marketing process because you implement your story, your values & your moral principles but you will also sell more because your marketing resonates with the right people.

Anxiety-Free Marketing

Holistic Pricing Strategies

You'll gain know-how about fair-pricing and win-win-win situations. Win for the world, win for the customer and win for yourself.

Anxiety-Free Marketing

I knew Sarah would be the kind of guide that understood me and what makes sense for me as a heart-centered introverted entrepreneur. Too many marketing advisors don't get it. Sarah brings wisdom, experience, and heart to it. That's my kind of guide. I saw some of my blindspots about trying to describe my work in a head-centered way instead of more heart-centered and holistic. I'm feeling encouraged to face being a "freak" when I talk in a more real way. For instance, I'm feeling bolder to talk about my interests in social impact. I also am getting to look at new marketing ideas because Sarah knows about so many marketing avenues, and she always talks about them in the context of ethical marketing and I don't want to learn any other way. - Val Nelson, Business Coach for Introverts 

Here's What You Will Learn

Anxiety-Free Marketing is based on a re-modeled version of the 7P’s of Marketing. This new model is represented in the form of a Mandala, with ourselves in the middle so we can market from within.  

Anxiety-Free Marketing

Anxiety-Free Marketing Mandala

Traditional Marketing

7Ps of Marketing

Anxiety-Free Marketing is a 12-week live virtual training program that uncovers an unconventional approach to marketing so that you can grow a successful business that is no longer kept small by fear of what others think.  

It is designed to not only help you grow your business with ethical marketing practices but also create a more meaningful life – and make the world a better place.  

Module 1: Passion New Marketing Paradigm, Passion and Definition of Integrity  

As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.  

  • Introduction to the New Marketing Paradigm that is based on being of service.
  • You get clarity about your WHY, so you can confidently communicate your passion to the people who you want to serve.
  • We define ‘Integrity’, the overarching theme of this course & commit to always honor our word in marketing.
  • And finally you write down your intention for the coming 8 weeks & beyond.

This module sets the tone for this marketing paradigm shift that you're about to integrate and gives you the confidence and the permission to own your message and share it with the world. 

Module 2: Personal Power Define Your Unique Super Powers

Your uniqueness only fully comes to life (and business) once you learn about and have a deep understanding of your unique super powers

  • We will use different personality tests to learn even more about yourselves.
  • You will gain confidence in who you are by telling your story, using your unique super powers.
  • You will learn how to set clear boundaries for your energy so you don't get overwhelmed and will be able to stay focused on the things that really matter to you.
  • You will dive deep into your fear of rejection and learn to stay true to your own truth.

If you've been struggling with showing up as who you really are, with confidence & clarity, this module will truly empower you and ease overwhelm and anxiety.

Module 3: People Find Your Tribe

You don’t need to be liked by everyone; you just need to be loved by your tribe. So let’s work on finding out who’s in your tribe. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?  

  • You will do a thorough analysis of your ideal client, a true consumer psycholoy exercise.
  • You will go way beyond the 'avatar' but also consider your client's feelings and emotions to get into their heads and understand why they buy. 
  • Beyond simple demographics we'll discover the psychodemographic spending habits of your ideal client. 
  • You will then apply their ‘secret language’ to your communication strategy in order to attract like-minded potential clients and get sales with ease.
  • And finally you will update your About Page, your LinkedIn Profile, your Author Bio and other outlets with your story and showcase your expertise with the new confidence and courage of a gentle leader.  

This is not your typical 'Who's Your Ideal Client' exercise you can find online. We go deep into consumer psychology in order to create this immediate human connection between ourselves and our ideal clients-

Module 4: Product Build a Product Your People Love

This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy. 

  • Together we will review your Products & Service descriptions and double check that they align with your ideal client and your values.
  • You will update your Sales Pages to reflect your unique personality & super powers.
  • You will use language that only your ideal clients 'get'.
  • And finally, we will discuss different ways to get away from the 'time for money' model and create other income streams that will help you grow a sustainable business.

In this module we take everything we've learned, our WHY, our values, our super powers, our story, our ideal client's values & language and bring it all together in order to position your service or product as the go-to solution for your clients’ problems.

Module 5: Pricing Money, Financial Integrity and Fair Pricing

We discuss money, as well as different ways of pricing your services & products that follow the guidelines of the Gentle Business Paradigm, a win-win that is about serving your community while making money. I call that Financial Integrity.  

  • We will address how you think about money and marketing might be influencing your thoughts on abundance
  • We take an emotional deep dive into our money story so that we can let go off limiting beliefes around money
  • Just because we are conscious entrepreneurs does not mean that we don't want to make good money
  • We will talk about different pricing models and how they influence the image of your brand. 
  • With our newly gained confidence, we will put in place a plan to raise your prices: it’s time to stop underselling yourself!  

In this module we openly talk about the elephant in the room so that we feel more confident and empowered around money and pricing our services.  

Module 6: Promotion Communicate With Confidence & Vulnerability

If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless. This is where ‘daring to be different’ and using vulnerability and authenticity is so essential.  

  • You will pick your main platform(s) and be clear about your communication style for your business. 
  • I will open my bag of tricks to help you show up with confidence on video, webinars and any written communication. 
  • You will be able to take the 'less is more' approach. 

After this module you will be able to pick those marketing & promotion strategies that are aligned with who you are, and create a Holistic Marketing Plan going forward. 

Module 7: Partnership It takes a village... to build a business

Isolation creates anxiety! As Anxiety-Free marketers we believe in collaboration and make relationship building a priority in our business & marketing model. 

  • We will review the different types of partnerships (peers, partners, mentors & coaches, your community, team members, family & generational partners) and share tips on where to find them and how to bond with them
  • From there we'll create new partnership habits that not only help you build a successful business but also make you feel more connected and less alone. 

After this module you will come to realize how important the role of collaboration is and have a plan to build your business by creating powerful partnerships with others. 


I love that the Latin root of the word integrate is integrare, “to make whole.” You are now ready to truly make a difference and reach more people whose lives you want to touch deeply. And... you also understand that learning about yourself & your unique strenghts is an ongoing reflection and requires you to go even deeper into some of the topics. 

But no matter where you’re at, you are enough.  

You belong. You can find your tribe. You can get results and enjoy the process !  

We’ve progressed from a society of farmers to a society of factory workers to a society of knowledge workers. And now we’re progressing yet again – to a society of creators & empathizers, of pattern recognizers & meaning makers. 

 - Daniel Pink -

Why I'm Creating this Program

I have lost track of my authenticity countless times in an effort to blend in, to belong, to succeed.

I am tired of the same old manipulative & hype marketing approaches in the online world.  

And I have decided that it's time for a different approach - for all of us conscious entrepreneurs!  

A way to market your business authentically and with integrity.  

According to your values & beliefs.

A gentle & kind way.  

Without anxiety.  

Without fear of how other people will think of you.  

With confidence & care.

Sarah's Anxiety-Free Marketing program was exactly what I needed at this point in my marketing efforts. The content is both fundamental and strategic. It has helped me to make sure I have the basics in place so that putting myself out there feels much easier and less intimidating. It's strategic because it covers all the key decisions a marketer needs to make in putting together their plan. I learned a lot from Sarah, but also from the group -- I was impressed with the calibre of people and amount of experience on the calls. Sarah is a real pleasure to work with -- she is smart, open, warm, generous and extremely adept at what she does. I highly recommend this program, both for people starting out and for those who might be dissatisfied with their current marketing efforts and outcomes. 

- April Scott, Executive Coach & Consultant

The Details

This is a 12-week Program, which starts on September 5th, 2019 combines the inner work with the outer work and transforms you into the person who can reach your big goal. 

This is an online group program with an intimate setting.  

The weekly calls are live but will also be recorded and partcipants receive the recordings.  

The 75-minute calls take place on Thursdays at 10 am ET (check time in your time zone)

Besides the live calls participants also get access to the video library covering the 7 Modules.

The Anxiety-Free Marketing calls take place on: 

Thursday, September 5th, 10 am ET

Module 1: Passion

Thursday, September 12th, 10 am ET

Module 2: Personal Power

Thursday, September 19th, 10 am ET

Deep Dive: MBTI & Human Design

Thursday, September 26th, 10 am ET

Deep Dive: Integrity

Thursday, October 3rd, 10 am ET

Module 3: People

Thursday, October 10th, 10 am ET

Deep Dive: topic to be defined

Thursday, October 17th, 10 am ET

Module 4: Product & Services

Thursday, October 24th, 10 am ET

Module 5: Pricing

Thursday, October 31st, 10 am ET

Deep Dive: Abundance & Marketing

Thursday, November 7th, 10 am ET

Module 6: Promotion

Thursday, November 14th, 10 am ET

Module 7: Partnership

Thursday, November 21st, 10 am ET


Why Another Marketing Program?

  • Because this is the only program of its kind that is focused on marketing your business without anxiety, without using six-figure hype, manipulative techniques or other sleazy sales strategies. 
  • Because the way you're marketing your business now is not working.
  • Because we are now in the ‘H2H’, human to human age, an era where people are searching for higher meaning and a human connection, a society of creators & empathizers, of pattern recognizers & meaning makers, according to author Daniel H. Pink. 
  • Because when you market from within, it's easy to promote your offering authentically and communicate with integrity, kindness and true care.
  • Because it's time to question all your assumptions around marketing & start from scratch. 

Whether you are just starting out or have been in business for a while, this program will help you set the foundation to attract like minded clients and then become the person who can reach bigger goals, whatever they are. 

Recap of What's Included in this 12-week Program :

This is a hybrid program including Access to the video library (20 - 30 minute video per module) Twelve (12) 75-minute group calls 1 assigment / worksheet for each module 

  • Module 1: Passion The New Marketing Paradigm is based on being of service, being passionate.
  • Module 2: Personal Power Learn about your unique super powers so that you'll never have to wear that mask again!  
  • Deep Dive: MBTI & Human Design
  • Deep Dive: Integrity in Business & Marketing
  • Module 3: People Define who will love your products and services and then marketing to them will become easy!
  • Module 4: Product Build a product or service that is so good that people simply want to buy.
  • Module 5: Pricing We discuss different ways of pricing your services and products that serve your community while making money. 
  • Deep Dive: Abundance & Marketing
  • Module 6: Promotion If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless
  • Module 7: Partnerships After this module you will come to realize how important the role of collaboration is and have a plan to build your business by creating powerful partnerships with others. 
  • Integration


  • Bonus 1: Planning Guide to help you create a 'Community Growing Challenge' This is a 23-Page Planner you can follow to create your own challenge which your ideal clients will love! Valued at $47
  • Bonus 2: My LinkedIn Profile Quick Fix Video Course to help you transform your LinkedIn Profile into a client magnet! Valued at $197 
  • Recordings of all twelve 75-minute Group calls
  • Private Group on Mighty Networks for interaction outside of the calls  

What is the Investment?

The investment will be $950 with an Early Bird at $750

The Anxiety-Free Marketing Program helped me let to go of all the ‘shoulds’ and just focus on the marketing strategies that work for me, the ones I feel comfortable with. I gained clarity on how everything I do in my business is always connected to my purpose and to who I am. I want to work with the people who want to work with Whit to learn and make a real difference in their organizations!  

- Whit Raymond, Executive Coach  

Oh, and by the way...  

Anxiety-Free Marketing is the Building Block of The Gentle Business Revolution. 

We are a global community of women and men with common values who come together and support one another in all areas of life and business. 

We are on a mission to prove that we can be gentle and kind, market & grow our business without anxiety while staying true to our most authentic self.  

We have two main goals: living a meaningful life and making the world a better place (and we use our businesses to achieve the latter).  

We believe when we thrive the world thrives and in order to do so, we must focus on the core aspects of our human experience — learning, growing, elevating and expanding together.  

We create win-win-win situations. Win for the world, win for the customer and win for ourselves. We are interested in creating sustainable businesses – not just to create wealth for ourselves, but to make an impact and make this world a better place. 

Do you want to be gentle, authentic AND successful in your marketing and business? Create a meaningful life & make the world a better place? 

Then you are one of these people I want to surround myself with! 

I can’t wait to meet you